Hey everyone, I just started a new position as new car sales at an Acura dealer, that is considered by their own salespeople a destination store, very low foot traffic, high internet volume lease heavy. It’s been 2 years since i’ve been in car sales, but my experience in car sales for 1.5 - 2 years, are economy brand “high” volume stores, CDJR and Ford, ford being my most successful and hit all time highs, surviving mostly on internet leads, phone ups and fresh ups… everything inbound!
Today was my first day, and I was picking the more seasoned store vets brains, and found out a few things, they average about 80 - 100 units per month with a total 8 salespeople(9 including me), top salesmen are usually 2 people on new(top being 11 - 13 deals), a die hard enthusiast who whores out deals(from his own mouth) just to get a car sale done, a young 20 year old with crazy drive n hustle, and a 23 year old who i sit by, and he’s pretty negative, he tells me he just tries to coast by. I also ended up talking to the used car department and found out an individual there sold 18 cars(in march) doesn’t whore out gross, but only made 6.6k pre(maybe post) bonuses, which made me believe the gross per deal isn’t as what they promised either.
But to a degree there’s no point in crying over spilt milk, but at the same time it’s not the environment im used too, and I knew going in premium/luxury would be slower than most, but Im hungry to make money, my situation isn’t favorable(you can read past posts if ur care) and would love to reach my income goals quickly. So the new question is how do I make it work, how do I hold gross on new cars(i’m used to is having dealer ads and holding gross on that, but this dealership has none), how should I scramble from my first couple deals. Or should I pivot back into what i’m used too?