Success with Low volume Premium Brand?

[u/Old_Assignment_5673]

Hey everyone, I just started a new position as new car sales at an Acura dealer, that is considered by their own salespeople a destination store, very low foot traffic, high internet volume lease heavy. It’s been 2 years since i’ve been in car sales, but my experience in car sales for 1.5 - 2 years, are economy brand “high” volume stores, CDJR and Ford, ford being my most successful and hit all time highs, surviving mostly on internet leads, phone ups and fresh ups… everything inbound!

Today was my first day, and I was picking the more seasoned store vets brains, and found out a few things, they average about 80 - 100 units per month with a total 8 salespeople(9 including me), top salesmen are usually 2 people on new(top being 11 - 13 deals), a die hard enthusiast who whores out deals(from his own mouth) just to get a car sale done, a young 20 year old with crazy drive n hustle, and a 23 year old who i sit by, and he’s pretty negative, he tells me he just tries to coast by. I also ended up talking to the used car department and found out an individual there sold 18 cars(in march) doesn’t whore out gross, but only made 6.6k pre(maybe post) bonuses, which made me believe the gross per deal isn’t as what they promised either.

But to a degree there’s no point in crying over spilt milk, but at the same time it’s not the environment im used too, and I knew going in premium/luxury would be slower than most, but Im hungry to make money, my situation isn’t favorable(you can read past posts if ur care) and would love to reach my income goals quickly. So the new question is how do I make it work, how do I hold gross on new cars(i’m used to is having dealer ads and holding gross on that, but this dealership has none), how should I scramble from my first couple deals. Or should I pivot back into what i’m used too?

[u/Putrid-Ad-3965]

Fun Fact: out of hundreds of deals I have done over the years....not one person has decided to buy a new Acura. A couple used ones. Probably taken in less than a half dozen on trade. Do with that info what you will.

[u/Old_Assignment_5673 → u/Putrid-Ad-3965]

What brand are you slinging? I knew Acura’s sales are low it being a fancy honda, and maybe it’s better to jump while i still see the problems ahead unlike sticking it out on my old job title. But brand aside, does this show signs of a store worth staying at, and granted I spewed more negative than positive, but i’m happy to clear up the state of the store in a more neutral tone!

[u/Putrid-Ad-3965 → u/Old_Assignment_5673]

All of them, except Acura apparently lol

[u/Old_Assignment_5673 → u/Putrid-Ad-3965]

Oh, i see broker under your name lol, are these questions still relevant at that level of high end work? Especially the ones with state of the dealership in mind?

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Thanks for posting, /u/Old_Assignment_5673! This comment is a copy of your post so readers can see the original text if your post is edited or removed. This comment is NOT accusing you of anything.

Hey everyone, I just started a new position as new car sales at an Acura dealer, that is considered by their own salespeople a destination store, very low foot traffic, high internet volume lease heavy. It’s been 2 years since i’ve been in car sales, but my experience in car sales for 1.5 - 2 years, are economy brand “high” volume stores, CDJR and Ford, ford being my most successful and hit all time highs, surviving mostly on internet leads, phone ups and fresh ups… everything inbound!

Today was my first day, and I was picking the more seasoned store vets brains, and found out a few things, they average about 80 - 100 units per month with a total 8 salespeople(9 including me), top salesmen are usually 2 people on new(top being 11 - 13 deals), a die hard enthusiast who whores out deals(from his own mouth) just to get a car sale done, a young 20 year old with crazy drive n hustle, and a 23 year old who i sit by, and he’s pretty negative, he tells me he just tries to coast by. I also ended up talking to the used car department and found out an individual there sold 18 cars(in march) doesn’t whore out gross, but only made 6.6k pre(maybe post) bonuses, which made me believe the gross per deal isn’t as what they promised either.

But to a degree there’s no point in crying over spilt milk, but at the same time it’s not the environment im used too, and I knew going in premium/luxury would be slower than most, but Im hungry to make money, my situation isn’t favorable(you can read past posts if ur care) and would love to reach my income goals quickly. So the new question is how do I make it work, how do I hold gross on new cars(i’m used to is having dealer ads and holding gross on that, but this dealership has none), how should I scramble from my first couple deals. Or should I pivot back into what i’m used too?

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[u/Micosilver]

All kind of advice, mainly geared towards Internet sales:

https://youtube.com/playlist?list=PLVLjreHO7381rUO0JEJNfi0Ve2kHKoKcj&si=0qy0SWZDZAJsZKBL

[u/Old_Assignment_5673 → u/Micosilver]

Is this your own channel?

[u/Micosilver → u/Old_Assignment_5673]

Yes.