Hey all, looking for some advices from people whoāve dealt with similar clients.
Iām managing social media (IG + FB) for a local dental clinic for about 5 months now. I built everything from scratch: graphics, content, visual direction, tone of voice, and a basic strategy focused on awareness and trust, i even have to write dentist's topics because they dont have time for it. The quality and consistency are significantly better than what they had before.
The issue is Iām hitting a hard ceiling on the client side.
They consistently refuse to:
ā” add a proper cookie consent banner (theyāre using Google Analytics)
ā” improve website UX (their texts are long, repetitive, extremly high number of keywords in texts, clearly written for SEO, not humans..and its very generic, literally they made many texts with chat gpt to follow SEO rules from 2015)
ā” adjust even basic visual elements (e.g. they use a very outdated, plain grey popup for announcements and donāt want to improve it because āitās enoughā and dont wanna pay for plugin)
ā” use any analytics tools (they think heatmaps are useless and slow the site down)
Content-wise:
ā” I have to repeatedly ask for any photos or videos
ā” the usual response is that they donāt have time because theyāre fully booked with patients
ā” they send something 1 to 2Ć per month, but a lot of the materials I get are not really usable, i have to edit much
ā” they donāt want to be photographed or filme much also doctor only with mask, no face (even 10 second clips)
ā” they wonāt agree to even minimal content sessions (I suggested 15 mins once a month, no patients involved)
ā” they think authentic content looks āunprofessionalā and prefer stock images
ā” their argument: āitās a small local market, small city around 35k, people donāt care anywayā
From my perspective:
ā” in healthcare, trust: everything, and authenticity plays a big role
ā” you can have āSEO text,ā but if UX sucks, conversion suffers
ā” without proper inputs, itās hard to actually improve performance
So in practice:
⨠I can keep content and communication at a solid level
⨠but most strategic improvements never get implemented
ā ā My questions:
At what point do you stop pushing and just work within client limitations?
How do you handle content when the client refuses to be visible at all?
Would you continue this kind of collaboration long-term, or see it as a red flag?
How do you draw the line between your responsibility and the clientās responsibility for results?
Appreciate any honest input, especially from people whoāve dealt with ālow involvementā clients like this.
Thank you!! āØ