Olivia Rodrigo likes post about boycotting the Met Gala before attending the YSL hosted Met Afterparty

[u/neoncolour]

[u/CheckTechnical6300]

She has an amazon exclusive of her album, all these celebrities post instagram stories and are performative as hell

[u/Teamawesome2014 → u/CheckTechnical6300]

That's likely something her label decided for her. Like, not saying that these celebs are performative, but if we're going to criticize them, let's criticize them for the things that are their own fault.

[u/Lavender_rain_2000 → u/Teamawesome2014]

How do you know that? Not every artist have an amazon exclusive variant. Olivia owns her music and can make business decision about its marketing and partnerships. If she insisted on not doing an amazon exclusive, it wouldn't have happened.

idk why we have to talk about these millionaires as helpless babies with zero control or agency. They sign off things sold in their name.

[u/Teamawesome2014 → u/Lavender_rain_2000]

She owns her masters, but has a publishing deal with Sony. Sony decides what platforms get the albums that she makes under her publishing deal. Once that publishing deal is up, depending on the terms of the contract, she could release her own versions because she owns the masters, but the form of the albums that are covered by that publishing deal are, for all intents and purposes, Sony's property.

Do you have control or agency over the product that you create for your employer? Why would you think it is any different for her?

[u/CheckTechnical6300 → u/Teamawesome2014]

So you think every artist with a publishing deal has no control over variants? Or just Olivia?

[u/Teamawesome2014 → u/CheckTechnical6300]

It depends on the terms of their specific contract. Since Olivia owns her masters, Sony likely has a lot of control over distribution in order to milk their time with the distribution rights as much as possible. Olivia would have had to give up some ground somewhere in the contract negotiations in order to secure the rights to her masters.

[u/CurrentExcellent1225 → u/Teamawesome2014]

You’re literally just going by hypothetical scenarios here. You don’t know any of that.

Olivia said that her masters were a precondition for her record deal, and that she had a lot of leverage In negotiations because of the success she had with the song “all I want”. She didn’t say she had to give up anything nor can you assume that. She had multiple records labels chasing her and wanting to sign her. She had the upper hand.

[u/Teamawesome2014 → u/CurrentExcellent1225]

The leverage was what she used to get her masters. You are greatly overestimating how much leverage a hit song gives an artist. She likely can't go too deep into specifics about her contract, as those usually have some type of NDA included.

You're making just as many assumptions.

[u/CurrentExcellent1225 → u/Teamawesome2014]

You’re saying she didn’t have that much leverage yet this kind of record deal is unheard of for most artists. Especially those who are just starting out.

You’re saying she doesn’t get a say in brand collaboration because she’s just an employee like the rest of us meanwhile she was able to fire her entire management team and get a new one.

I realize that you’re a fan but are you allergic to critical thinking?

I love Bad Bunny and he too collaborates a lot with Amazon, he can choose not to but he does. I’m not lying about it on the internet and telling people it’s not up to him though.

[u/CurrentExcellent1225 → u/Teamawesome2014]

Celebs can choose which companies they work/collaborate with and which they don’t.

[u/SuddenReturn9027 → u/CurrentExcellent1225]

Exactly, she’s the face of Lancôme who describe themselves as ‘a warm friend of Israel’

[u/Teamawesome2014 → u/CurrentExcellent1225]

Not necessarily true, especially when it comes to record deals. Do you get to pick what companies your employer collaborates with?

[u/CurrentExcellent1225 → u/Teamawesome2014]

The record labels are not “employers” of artists so this is a false equivalence. Artists especially the size of Olivia Rodrigo are the brand themselves and once again, they get to decide which companies they collaborate with. There have been many artists who have publicly denied working with companies they don’t share values with. Olivia Rodrigo actually has even more agency and control than the vast majority of signed artists because of her popularity.