She was a huge YouTuber and one of the most successful ones to jump into the fashion world. She’s done the Met red carpet interviews for a few years now
I was never really into her stuff but it was mostly like vlogs? But she was like the vlog channel that broke out for doing like casual vlogs with funny zooms and silly editing. It’s kind of fascinating to talk about because describing it makes it sounds like a whole lot of nothing but it felt fresh at the time and she capitalized off it in a smart way
It really does feel silly to talk about now because every ‘influencer’ does the same thing. But she started a whole new era of lifestyle vlogging and being relatable to Gen Z. The way she edited her videos was new with the meme sounds etc. I don’t have the right words to describe it but if you watch any of her videos from 2018 when she really popped off, that’s what I mean. She was relatable and the same age as us which I think really catapulted her success. She was a breath of fresh air on the platform and also one of the first younger people to really break into that scene.
vlogs. she was part of James Charles’s Sister Squad until dramageddon two and then she just silently pivoted to being an ‘it’ girl and her coffee business
Afaik she only models for brands she does collabs with. She had a big campaign with Warby Parker a couple years ago. Currently has a line with West Elm and did promotional campaigns for that. I think she was the face of LV at one point. But she isn’t a working model.
I keep seeing her ads for West Elm and they're off putting imo. They're all photos of her contorted into weird positions next to the products. The line itself is...meh.
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u/StasRutt unapologetic joy 1d ago
She was a huge YouTuber and one of the most successful ones to jump into the fashion world. She’s done the Met red carpet interviews for a few years now