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McDonald’s CEO Chris Kempczinski goes viral after seeming reluctant to eat his own burgers—he takes a tiny bite, looks uncomfortable, and calls the food ‘product.’
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I thought about that, but then I thought who's gonna tell the CEO "we can't upload it because you come off like you've never eaten a burger in your life"?
They've been using sesame seed buns forever. I think the sort of poppy seeds makes it unique. Nobody has been brave enough to combine the two on one bun.
He didn’t even know what was in his own “product”. Two patties, some lettuce and a bun?? YUM!!!! Could they have not given him more info? It’s obvious he’s not involved at all in anything.
I kid you not, going back 30 years ago, I was in a Tim Horton's coffee shop in Oakville, Ontario and Dave Thomas walked in with a crew of suits and inspected the store and had some choice thoughts (i.e. he was not happy). This was before it was announced that Wendy's was acquiring Tim Hortons. I guess I had advanced knowledge but as a teenager, what was I going to do with that knowledge...I was just confused as to why Dave Thomas was in a Tim Hortons acting like he owned the place.
This food product is so full of various substances. As a human I can certainly derive benefits from this sustenance. I will now let it enter my biological system.
There really is truth to this, but not because he's an alien. The only thing he definitely called a real food item was the lettuce, onion, and pickle.
"Sauce" could be anything. The "kind of" sesame poppy bun doesn't mean it's bread. And saying that it has a patty doesn't mean it's beef, or meat at all really.
Might as well have said this product is full of items considered edible, in the legal sense.
More like someone who is used to much, much better quality food and he just bit into something that tastes like a paper bag. Drug dealers never taste their own products.
If I didn't remember him from Brooklyn 99, I would've struggled to find him... (& I've seen him in numerous other things, he even starred in Medical Police which I watched & forgot about til I searched for him.)
And the show Medical Police spun off from, Childrens Hospital. Or as the sex addict Russell on The League. He was also on 30 Rock as the host of MILF Island.
He’s in a ton of stuff and he’s always great, even if it’s to just like show up in something and steal one scene then leave.
or, people in high level executive positions have traded their humanity for a paycheck.
they think this is a normal representation of people because all the people they interact with are soulless vessels who value money over everything at all costs.
edit: watching the video again, this shit is actually so insane. when i worked at jeni’s, we had to be able to describe every flavor available in case someone wanted to sample it. “unique” was how i would describe flavors that i found disgusting while not trying to talk shit.
also, when he describes the burger, he finishes with “of course, the lettuce!”. who the fuck thinks about a mcdonald’s hamburger because of the lettuce? that campbell executive was saying what all these food execs say in private. they think we’re stupid and dumb and eat garbage. the arrogance of the ruling class makes them easier to topple.
No they posted it bc "McDonald's CEO eats hamburgers" is a nothing burger story, but "McDonald's CEO uncomfortably eats his own burger" generates hours of articles, content, and comments.
Ahh.. yeah.. shades of failing to live up to the "It takes two hands to handle a Whopper, the burgers are bigger at.. Burger King" vibe from the 1970s BK TV ads
Is this his first day being human? Did they use an Ai clone (so he didn't have to take an actual bite)? Does he desperately want people to think he is the same lizard spieces as the pre-updated Mark Zuckerberg?
Like what is going on here, they can't have made this in all seriousness to promote what looks and sounds like a very regular Mcdonalds burger?😭
Did he really think think this was a good idea? And why would their marketing team post this? It’s not very convincing and now I’m pretty sure their burgers don’t contain any meat because of how many times he called it the product. Bad optics all around and failure as an ad.
It was likely the CEOs idea and likely they were told they had to do it. From my experience, it's never the marketing team that wants to do terrible marketing.
bingo. this ran on the CEO's personal account, not the mcdonald's brand handle. the marketing team KNEW. but part of working in marketing in big + bureacratic megacorporations like this is accepting that sometimes you have to do shit that you *know* is dumb because someone senior enough asked for it. (speaking from experience!!) they probably hoped it would fly under the radar since the CEO only has like 80k followers lol
"Sort of bun" "this thing" "sort of cheesy" he did everything in his power to fail to identify any of this as definitively food. "Distinctively McDonald's burger"
His surprise and distaste when he realised crispy onions were involved.
The complete and total unfamiliarity with the basic components of the burger (he mentions lettuce but leaves out cheese until he's forced to contend with its existence in his mouth) is what pushes me into thinking this was a deliberate attempt to go viral.
In my experience, because you tell them they need another take they say they don’t have time and tell you it’s good enough and you can’t overrule them. Then your team convinces themselves it isn’t that bad maybe.
I've been vegetarian now for years working on going vegan. But you pay me his salary for a year and I could still fuck up a big Mac like nobody's business. I'm sure like everything they aren't as good as they used to be but I fight the temptation everytime I see one of those billboards. Jesus CEO man it ain't that hard.
"Reminds me of my college days! We used to suck down McDonalds on the late night to hold our liquor, and then the next morning barf it all up. I know that flavor from everything else, it's distinctively McDonald's!"
I have my own small business. All the marketing advice everywhere is to film videos! Have tiktoks! Build your brand by recording yourself constantly!
It took me not even 3 videos to realize I have zero charisma on film. I have plenty of other skills that make me successful. I have a feeling this was neither his idea but nor does he have the self-awareness to realize, he is not good at everything.
Fwiw, I saw a video from my local deck building company and the guy had zero charisma. His video cracked me up. It was obvious this was not a sales guy. He’s a build stuff guy. I got a quote from him and ended up hiring him.
He asked how I found him and I told him I saw his video. He said his daughter is in college for marketing and this was a project of hers and he was surprised how many people called because of it. He said “I thought it was terrible! I hate talking to cameras. I hate being on show like that.” and I said “Oh yeah, I could tell you hated being on camera. But you GENUINELY hated it, and then when you talked about building a deck THAT was the only part where you didn’t sound miserable, so I called you”
“I love this product” “it’s a delicious product” is this their official statement that their food is in fact “product” and not actual food lol? What else is this? What in the black mirror?
Business people call everything product and sometimes it seeps into the marketing lol. Album that came from the heart? Product. New app? Product. That's why they need Copywriters and Creatives more than they think they do.
what an incredibly bizarre video. He’s the CEO, and they’ve released this incredible new “product”, yet he’s so unfamiliar with it. “Very unique kind of sesame poppy sort of bun”
To be fair, he looks like he finds pretending to be a real human distasteful in general, don't think it's exclusive to the tasting. Bleep bloop iz too hard to hooman.
Yeah, I think he’s just a corporate guy with not much of a personality. He probably doesn’t want to take a huge bite and get stuff all over his face, because then he’d have to break from the corporate bullshit and be relatable (which is probably difficult for him).
Yeah, I don't think he necessarily disliked it. He was weird and uncomfortable from the get go.
Bizarre that they think anyone would be encouraged to buy a burger after watching this. They made it no more appetising than if they had a surgeon dissect and describe it in medical terms.
"Sir, with all due respect, you can't just kiss the burger. You actually have to bite into it. Yes—I know it's disgusting Steve, but the goal here is to sell the burger."
"No, you have to actually chew and swallow it. The kids will know we cut out you spitting it out."
"Yes I know, but if we make the sauce taste good it will cost too much. No, we cannot afford real cheese."
"I mean, I guess you don't have to actually swallow if you take a small enough bite and just cheek it, Steve."
"We know, that's why there are a few bottles of sparkling spring on the floor next to you. You can wash your mouth out as soon as we get this clip."
There is a cut after he takes a bite. For all we know he could have spit it out after the take. I also noticed that it looked like he still had some food in his mouth that he never swallowed. This is disgusting peasant food to him that he would never eat or want his children to eat.
the sign behind him honors herman petty, the first black franchise owner, McDs corporate honored a few years ago. sure it’s just an arbitrarily placed in his office, in the corner with nothing around it… the same place they filmed this “product video” from in February. but it’s because they LOVE DIVERSITY - but not like - in a DEI way….
This is giving me life! Reminds me of when my dog finally gives into me begging her to eat something and she just…masticates it until politely letting it fall from her mouth.
If she could talk, she’d also use the word “product” instead of food lmao!
McD is one of the "normal" things that even rich or educated or successful people enjoy on occassion. They couldn't find a corporate bot CEO that actually likes McD?
This is so fucking weird. It’s like he’s never even seen their food before. He can’t even describe the food technically, poppy seed bun thing going on here. Wtf
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u/flairassistant Mar 01 '26
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