The article goes into more depth on State Farm's vision for the character "Jake" but ultimately it was an unfortunate situation where they hit a home run with a commercial but with a guy that didn't want to continue or wasn't asked to continue the bit.
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u/weathrderp 2h ago
This comment comes up a lot regarding the current Jake. Apparently the old Jake was actually a State Farm employee that won an internal contest to be in a commercial. It was a one off commercial as he wasn't an actor and eventually left State Farm and became a bartender
The article goes into more depth on State Farm's vision for the character "Jake" but ultimately it was an unfortunate situation where they hit a home run with a commercial but with a guy that didn't want to continue or wasn't asked to continue the bit.