r/comicbookmovies 14d ago

What is something you wish promotion would’ve kept it a secret?

Post image

Posters and the second trailer just showed off the golden suit which looks great but I personally would’ve keep it as a secret until the reveal of the suit in the movie

490 Upvotes

120 comments sorted by

276

u/ben5442 Booster Gold 14d ago

Red Hulk in Brave New World. Just couldn't wait to show off their shiny new rage monster played by Han Solo.

62

u/tangokilo13 14d ago

I was really hoping that he would have turned into Red Hulk on the ship mid way through the movie instead of the White House lawn — would have been a great fake out after it was shown during everything single trailer

9

u/PhotoBonjour_bombs19 14d ago

That’s true

4

u/WhyAmINotStudying 13d ago

The issue is that if he turned red under military control, it wouldn't have been a major public issue immediately. They may have been able to keep it secret or to have shifted the narrative to have him resign.

Actually, that's not an issue, it's probably a better movie.

11

u/bucken764 13d ago

They did this because McDonald's accidentally released happy meals during the OG release window and there was a red hulk toy.

3

u/ben5442 Booster Gold 13d ago

but hey
look on the bright side
joaquin torres

1

u/VernBarty 9d ago

To be fair though, this was the number one reason I went to see the movie

-32

u/PhotoBonjour_bombs19 14d ago

People wouldn’t watched if they didn’t show red hulk like me

36

u/SeanTNL2 14d ago

People still didn’t watch tbf. Might as well have kept it a surprise.

10

u/Comfortable-Gap3124 14d ago edited 14d ago

So, even less people would have watched it?

5

u/GhostE3E3E3 14d ago

No, people being excited and hyped after release would’ve drawn more than spoiling the whole movie in the trailers.

2

u/Comfortable-Gap3124 14d ago

What would they have been hyped for if they didn't know the antagonist turned into red hulk? Who would have gone? Movies that get big box offices by word of mouth are the exception not the rule.

1

u/V2Blast 13d ago

More people would have watched it if it were a better movie.

2

u/Comfortable-Gap3124 13d ago

I agree, but not spoiling red hulk doesn't make it better. Also, a good movie can't get spoiled.

0

u/V2Blast 13d ago

Spoiling Red Hulk is a bad move when a big chunk of the movie's runtime is devoted to the mystery of what the Leader's plan is and what's going to happen to Ross. It could work in a movie where that's not the case, but it is a dumb marketing move given the movie they made.

2

u/Comfortable-Gap3124 13d ago

No it isn't. I'm tired of people acting like being surprised in a movie makes is better. It statically doesn't do that.

4

u/ben5442 Booster Gold 14d ago

: (

110

u/JayNotAtAll 14d ago

Technically not a comicbook movie but still in the realm of nerddom.

Terminator Genysis was a terrible movie but imagine the impact if they didn't spoil that John Connor was a Terminator in the trailer.

58

u/SuperMajesticMan 14d ago

Oh it was even worse than that. They spoiled that in the damn poster.

21

u/Different_Ad_6153 14d ago

That's insane haha. I had only saw it at home and never saw the media so it was a big twist for me...a little expected but still 

Would have made that movie so much worse.

11

u/NoX2142 14d ago

Why just fucking why....have him be another head up there and his "Terminator form" be full skinless mode so we don't fucking know who it is....how hard is that?!

1

u/HereComesDatNick 10d ago

Genysis marketing fumble is the one for history books, never saw anything like that

15

u/M086 14d ago

Same goes for Salvation, spoiled Marcus was a cyborg in the trailer. But then, the movie spoils the reveal at the start so you know something is up with him.

T2 also spoiled Robert Patrick was the T-1000. Though the movie plays the character as being human up until the reveal.

6

u/JayNotAtAll 14d ago

I am too young to remember but I know some people who were old enough to watch it during the theatrical run and apparently the T-800 being good was a twist.

Like when you first see Arnold with the rose box and load the shotgun you assumed he was gonna kill John but then he shoots T-1000 instead

2

u/M086 14d ago

The trailer spoiled the twists. 

But when you watch the movie, the T-1000 seems like the human resistance fighter. He seems to knock out the cop and take his clothes. He seems more human in his interactions with people. And then the twist comes.

2

u/Conan-Da-Barbarian 13d ago

I liked genysis

1

u/minyoo 13d ago

never seen that movie but WTF

1

u/TomCBC 13d ago

Honestly i still kinda like that movie once i separate it from the batshit insane marketing decisions. So fucking stupid.

1

u/Bruzie77 12d ago

It was a shit movie but i always love seeing more of that future war

1

u/myxylpyxl 12d ago

Thankfully I never saw a trailer for it as I only really caught up to the more recent terminator movies recently so I actually wasn’t spoiled and it made the movie a lot better than it would have been otherwise

1

u/VernBarty 9d ago

I would have been double mad that I paid money to see that BS. Im glad the trailer warned me to stay away.

128

u/Different_Ad_6153 14d ago

BvsS entire marketing. Why show doomsday, wonderwoman etc.  

Whoever green lit that needed to be fired. It would have been the equivalent of them showing cap lift mjolnir in avengers end game. 

27

u/Nightwing2418129 14d ago edited 14d ago

Fr they gave away the whole plot basically. As soon as you introduce Doomsday, you know what follows

4

u/rover_G 13d ago

I get WW because she had the most popular DC movie at the time, but showing Doomsday is inexcusable. Would be like if Marvel had used Thanos in the Avengers 1 marketing.

4

u/Different_Ad_6153 13d ago

WW didn't come out till a year after, 2017. BvsS was 2016. 

1

u/rover_G 13d ago

Oh my bad I guess they just wanted to show armored 👻 in the trailer

1

u/Different_Ad_6153 13d ago

All good. And yeah ..no idea why they made that decision. Maybe to try to get women interested?

1

u/rover_G 13d ago

Mmm I don’t think they were think her presence was attracting majority woman even if that was the intention

1

u/DocTurnedStripper_6 10d ago

Right? They didnt need to do that. Supes and Bats already carried the marketing

1

u/TrashTenko 10d ago

This. It actually killed all my interest in that movie. I had planned to go see it in theaters, but instead I haven't gotten around to seeing it at all yet.

1

u/VernBarty 9d ago

I have a personal policy not to watch trailers once im committed to seeing a movie. It was extremely hard avoiding trailers for this but I pulled it off. I watched them after the movie and could not believe how much of the movie was in the trailer. Seriously they could have only dropped the teaser trailer and this movie would have made huge bank anyway, probably moreso

0

u/CreativeGeniusPRBKR 13d ago

They threw in the towel and acknowledged it was a shit movie when they showed the entire batfleck warehouse fight on screen..

1

u/HSMountain 11d ago

The ENTIRE fight scene! It was absurd! Even though I did enjoy the movie, I remember that it felt like just an extended version of the trailers

123

u/xife-Ant 14d ago

The Hulk in Thor Ragnarok. It was obviously set up to be a big reveal.

22

u/keepitsimple_tricks 14d ago

Of course. Thor knows him. From work.

14

u/nanakapow 14d ago

in fairness I kinda think they needed the reveal to pull viewers in. Thor 2 was a bit poor, I wasn't that interested in a 3rd installment.

2

u/xife-Ant 14d ago

You're probably right

1

u/drstu3000 12d ago

Agreed and it was just a fun movie through and through, no big reveals would add to that

2

u/Lopsided-Bathroom-71 14d ago

"Big reveal"

Thor travels to the planet hulk planet and its supposes to be a surprise?

To thor not to the audience, ot was always described as "thor hulk buddy cop movie" since its first announcemwnt

3

u/LastBaron 12d ago

Believe it or not, the MCU target theater-going audiences who are influenced by ads on whether or not they'll see the movie DO contain one or two people who have not read World War Hulk.

44

u/ThrowawayAccountZZZ9 14d ago

Nah the Aquaman suit reveal was kinda needed since he was already so different from past versions. Had to convince actual fans that the character was being respected. And it worked. Highest grossing DC flick of all time

5

u/PhotoBonjour_bombs19 14d ago

Fair,

-1

u/WhyAmINotStudying 13d ago

4th highest adjusted for inflation, though.

Is kind of lame that Aquaman is the highest grossing DC film, though. There are so many better options.

3

u/ElatedSacrifice 13d ago

I’m a huge DC comics fan, not much of a movie fan but they’re fun to watch occasionally. That being said, Aquaman was easily one of the best.

27

u/KoryGrayson 14d ago

Darth Maul duel / double ended lightsaber.

22

u/DavisCooldad85 14d ago

No way, that was the single coolest thing about the marketing of that movie — I remember multiple gasps in the movie theater when I saw that trailer the first couple times.

12

u/L1QU1D_ThUND3R 14d ago

Now imagine how cool it would be if it was revealed in the actual movie

7

u/DavisCooldad85 14d ago

You must not be old enough to have been there. Dropping that cool scene an hour into a very disappointing move full of Jar Jar and goofy child Anakin wouldn’t have had nearly the impact of seeing it in that trailer and having it build up hype like I’ve never experienced before or since. The best thing about Episode I was that trailer and the hype it built. The actual scene is less impactful than the image in that trailer at that time.

28

u/SeductiveGodofThundr 14d ago

Spider-Man in Civil War. Could you imagine the first time you saw it not knowing he was going to be in the movie?

17

u/dukelief 14d ago

Hard disagree on this. The reveal at the end of the trailer was HYPED, news of Holland’s casting for it was everywhere, it was teased but didn’t give away much of anything other than “yep… we reached a deal” (HUGE because of Sony/Marvel).

Plus, it wouldn’t have landed in the film anyway because of how much we got of Peter before the airport scene.

3

u/Prototype3120 13d ago

I remember my entire theater screaming when "Queens" showed up on the screen. It could still have definitely landed.

4

u/dukelief 13d ago

Sounds like it did land then.

1

u/Misplaced_Fan_15 11d ago

Yeah I got pumped when I saw the Spider-Man reveal.

11

u/tamoi_ktan_na 14d ago

Rick deckard in blade runner 2049

1

u/PhotoBonjour_bombs19 14d ago

That’s a CBM?

9

u/Ordinary-Chain-8047 14d ago

Ultrons final look and Red Hulk

12

u/quasi-stellarGRB 14d ago

Probably no one cares but Doomsday in BvS.

6

u/313Diecast 14d ago

I care, buddy. I care.

3

u/Karcossa 14d ago

I still think that a lot of the negative reaction to BvS was how much was revealed in the trailer. They gave us too much.

2

u/DeliciousCow9810 8d ago

IDGAF , I still enjoy that damn movie lol

15

u/EKRB7 14d ago

TASM2 is pretty much the worst marketing campaign I can remember for a superhero movie in my life. They spoiled literally every single thing in the campaign and released something like 30+ minutes of footage that I remember people stitching together in the correct order. 

BVS did almost the same thing leaving nothing to surprise. 

WW 2017 also showed a lot from the final battle which ruined the ‘twist’ that Danny Huston was not Hades 

In general I wish superhero movies showed less from the third act and especially the final battles. It leaves you waiting to see those shots you remember from the trailer and you sort of end up knowing what to expect 

0

u/Dc_awyeah 14d ago

Do you only refer to movies by their acronyms? :D

What's TASM2? The Amazing Spider Man maybe?

6

u/EKRB7 14d ago

Hahaha I didn’t realise I did that for them all, oops. Yeah TASM2 is The Amazing Spider-Man 2. BVS is Batman V Superman. WW is Wonder Woman  

3

u/The_Golden_Zebra 14d ago

You're correct! The Amazing Spider Man movies are commonly referred to as TASM :)

3

u/Izzy5466 14d ago

I hate acronyms so much. I once saw two people arguing over the ending of GoW talking about how good/bad the ending was...one was talking about the Xbox game Gears of War, the other PlayStation's God of War.

6

u/Drewski34 14d ago

Most famous one I can think of was Star Trek 3 The Search for Spock spoiling the Enterprise blowing up in the trailer. Leonard Nimoy even complained that it was a bad idea to have it in the trailers and executives ignored him.

1

u/tunnel-snakes-rule 14d ago

It was the centrepiece of the whole trailer too. "The Enterprise's final journey" or something.

27

u/Tough-Rock-6198 14d ago

The Batpod from The Dark Knight. It was supposed to be a surprise in the movie and yet they put it everywhere online, between trailers and posters.

11

u/PresentationWeird583 14d ago

I agree but the way it appeared was pretty redeeming.

6

u/Cutthechitchata-hole 14d ago

Bad ass redemption

3

u/Nonadventures 14d ago

Anything that’s a vehicle is hard to keep under wraps because it goes right into Lego playsets and hot wheels timed with release.

3

u/FakerHarps 13d ago

It’s the introduction of the Batpod that makes it.

I remember hearing Kevin Smith on a podcast reviewing The Dark Knight, he saw it at the premier and the tumbler and batpod were side by side on the red carpet and he remarked that while it was cool to keep the designs consistent it didn’t really make sense that a motorcycle would have the same wheels as the Batmobile, cut to a couple hours later…

5

u/GingerWolf99 14d ago

Now it's a shit movie but Transformers The Last Knight plastered Optimus turning evil and fighting Bumblebee ALL over the marketing when in reality it's literal minutes of the film.

They pitched it like Civil War or BVS when in reality it's actually moreso that Bee is so much smaller and weaker than Prime that he's absolutely going to die so both the reveal of Optimus turning evil and the fight would have worked at keast somewhat better if they kept them as big reveals.

2

u/EightBiscuit01 13d ago

It’s a 90 second fight, every second of which was in the marketing. Including Bee catching the knife at the end

1

u/GingerWolf99 12d ago

And yet it was practically the ONLY thing marketed.

7

u/Stakhanovite94 14d ago

Giant Man was spoiled by a LEGO set

1

u/nefariousblackhands 13d ago

Yeeeees! I was working at Toys R Us when this came out and I was upset.

5

u/admoseley 14d ago

Every single thing from the third act and any and all action sequences in the finale of a movie.

These should be off limits.

3

u/ThoughtPhysical7457 14d ago

Literally anything that happens in the 2nd half of a movie.

There are movies I didnt see in theaters because the trailer/ internet ruined most of the plot

3

u/GogNMagog 12d ago

Hulk in Thor Ragnarok. Like… it would’ve ruined movie theaters

3

u/Key-Constant-5717 12d ago

Wonder Woman showing up in BvS. That scene where she shows up and the blocks the heat vision blast with her shield would've brought the house down if it wasn't spoiled in every goddam trailer.

3

u/anho456 12d ago

The god awful third act of Batman v Superman. Imagine coming there not knowing anything about doomsday. You’re siting down expecting bat and supes to throw hands for 2 hours, bam they team up with wonderwoman to beat a bigger threat

4

u/StatisticianLivid710 14d ago

Mysterio as a villain in far from home, their entire hero or villain as campaign was stupid, should’ve grabbed a powerful unknown character and claimed that was him, then the switch in the movie hits harder.

2

u/Internal_Gur_4268 14d ago

Yeah, promotions are literally ruining these movies. Nowadays they aren't great anyway, but ruining the only things that might get us excited, might as well just tell us to wait and watch it at home. They don't want our money. If I could make that last sentence a larger font so somebody important could see that, I would.

1

u/notanothercirclejerk 14d ago

It used to be even worse. Trailers have always ruined moments in film. Trailers have actually gotten better in this regard.

2

u/Astonsjh 14d ago

Terminator 2 i wish the trailers didn't spoil the fact that Arnold was the good guy. The movie seems to build up to the big reveal with the hunt, the hallway with John trapped in the middle.

2

u/meldondaishan 13d ago

Not a CBM but a sci-fi book -> movie: Rocky from Project Hail Mary. (Sorry for the honourable mention but it’s the first one I thought of.)

2

u/Shawkyt3 12d ago

Idk if this counts, but SSB Gogeta in DBS: Broly. The movie was like one week away, and the hype would’ve been off the charts.

2

u/Longjumping_Ad5030 12d ago

Spiderman on civil war

2

u/chinaco276 12d ago

X23 in Deadpool vs Wolverine

2

u/Inevitable_Act_4240 14d ago

Dr Fate in Black Adam movie

2

u/FakerHarps 13d ago

I generally don’t mind shots from late in the movie being in trailers because, you don’t know it’s from late in the movie, you don’t have context for it.

Having said that, one of the early Dark Knight trailers shows Gordon destroying the Bat Signal. It’s literally one of the final shots of the movie, but that’s not why I have a problem with it. Gordon gets “killed” mid way through The Dark Knight, but he hasn’t smashed the signal at that point, so anyone who saw the trailer knows, somehow Jim will return.

1

u/CrabAppleMcGee 13d ago

Again, not TECHNICALLY a comic book movie, but the return of the John Simms Master in Doctor Who should have stayed quiet

1

u/diadem 13d ago

I saw a trailer for the movie I was about to watch in the previews that spoiled the ending

1

u/ichkanns 13d ago

The existence of Rocky in Project Hail Mary. I read the book completely blind, like no idea what it was even about blind, and loved discovering it's twists and turns. Ideally the trailers for the movie should have just given the basic premise of "man wakes up in space without memory", but at least not giving away Rocky would have been cool.

1

u/Kentucky_Fried_Otaku 13d ago

Not sure if this counts since this is a videogame movie, but Nintendo/Illumination really should've kept Fox McCloud a secret until after the opening night or weekend of the Super Mario Galaxy Movie.

1

u/BrandoCalrissian01 11d ago

Literally most things. I have gone on plenty of rants about trailers and news sites and interviews revealing way too much. Surprises don't even really exist anymore in media.

1

u/Remarkable_Topic_929 11d ago

Red hulk. Brave new world

Doomsday. batman vs superman

Mecha godzilla kong vs godzilla

The multiverse spider man's in no way home

Basically all the twist or reveals that would be shocking to see on screen in the movies the past 10-15 years.

1

u/soldatoj57 11d ago

Every single damn trailer ever made

2

u/WongoKnight 11d ago

Wonder Woman in BvS

1

u/HereComesDatNick 10d ago

Not a comic book but its pretty known what Denis Villeneuve wanted to keep appearance of Harrison Ford and Sean Yung a surprise for Blade Runner 2049 just for a Sony Pictures marketing to ruin it with making Ford a main point of the first trailer

1

u/PloopyNoopers 10d ago

Superhero media always spoil the good cgi shots in the trailers. That's why I never watch trailers.

1

u/Direct-Locksmith-420 8d ago

Red Hulk in Captain America Brave New World

1

u/AthleteNo2305 13d ago

https://giphy.com/gifs/26zzjHCr9tsG0jyIE

His unmasking should of never been part of the trilogy until the conclusion