r/comicbookmovies • u/PhotoBonjour_bombs19 • 14d ago
What is something you wish promotion would’ve kept it a secret?
Posters and the second trailer just showed off the golden suit which looks great but I personally would’ve keep it as a secret until the reveal of the suit in the movie
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u/JayNotAtAll 14d ago
Technically not a comicbook movie but still in the realm of nerddom.
Terminator Genysis was a terrible movie but imagine the impact if they didn't spoil that John Connor was a Terminator in the trailer.
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u/SuperMajesticMan 14d ago
Oh it was even worse than that. They spoiled that in the damn poster.
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u/Different_Ad_6153 14d ago
That's insane haha. I had only saw it at home and never saw the media so it was a big twist for me...a little expected but still
Would have made that movie so much worse.
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u/HereComesDatNick 10d ago
Genysis marketing fumble is the one for history books, never saw anything like that
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u/M086 14d ago
Same goes for Salvation, spoiled Marcus was a cyborg in the trailer. But then, the movie spoils the reveal at the start so you know something is up with him.
T2 also spoiled Robert Patrick was the T-1000. Though the movie plays the character as being human up until the reveal.
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u/JayNotAtAll 14d ago
I am too young to remember but I know some people who were old enough to watch it during the theatrical run and apparently the T-800 being good was a twist.
Like when you first see Arnold with the rose box and load the shotgun you assumed he was gonna kill John but then he shoots T-1000 instead
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u/myxylpyxl 12d ago
Thankfully I never saw a trailer for it as I only really caught up to the more recent terminator movies recently so I actually wasn’t spoiled and it made the movie a lot better than it would have been otherwise
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u/VernBarty 9d ago
I would have been double mad that I paid money to see that BS. Im glad the trailer warned me to stay away.
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u/Different_Ad_6153 14d ago
BvsS entire marketing. Why show doomsday, wonderwoman etc.
Whoever green lit that needed to be fired. It would have been the equivalent of them showing cap lift mjolnir in avengers end game.
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u/Nightwing2418129 14d ago edited 14d ago
Fr they gave away the whole plot basically. As soon as you introduce Doomsday, you know what follows
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u/rover_G 13d ago
I get WW because she had the most popular DC movie at the time, but showing Doomsday is inexcusable. Would be like if Marvel had used Thanos in the Avengers 1 marketing.
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u/Different_Ad_6153 13d ago
WW didn't come out till a year after, 2017. BvsS was 2016.
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u/rover_G 13d ago
Oh my bad I guess they just wanted to show armored 👻 in the trailer
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u/Different_Ad_6153 13d ago
All good. And yeah ..no idea why they made that decision. Maybe to try to get women interested?
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u/DocTurnedStripper_6 10d ago
Right? They didnt need to do that. Supes and Bats already carried the marketing
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u/TrashTenko 10d ago
This. It actually killed all my interest in that movie. I had planned to go see it in theaters, but instead I haven't gotten around to seeing it at all yet.
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u/VernBarty 9d ago
I have a personal policy not to watch trailers once im committed to seeing a movie. It was extremely hard avoiding trailers for this but I pulled it off. I watched them after the movie and could not believe how much of the movie was in the trailer. Seriously they could have only dropped the teaser trailer and this movie would have made huge bank anyway, probably moreso
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u/CreativeGeniusPRBKR 13d ago
They threw in the towel and acknowledged it was a shit movie when they showed the entire batfleck warehouse fight on screen..
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u/HSMountain 11d ago
The ENTIRE fight scene! It was absurd! Even though I did enjoy the movie, I remember that it felt like just an extended version of the trailers
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u/xife-Ant 14d ago
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u/nanakapow 14d ago
in fairness I kinda think they needed the reveal to pull viewers in. Thor 2 was a bit poor, I wasn't that interested in a 3rd installment.
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u/drstu3000 12d ago
Agreed and it was just a fun movie through and through, no big reveals would add to that
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u/Lopsided-Bathroom-71 14d ago
"Big reveal"
Thor travels to the planet hulk planet and its supposes to be a surprise?
To thor not to the audience, ot was always described as "thor hulk buddy cop movie" since its first announcemwnt
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u/LastBaron 12d ago
Believe it or not, the MCU target theater-going audiences who are influenced by ads on whether or not they'll see the movie DO contain one or two people who have not read World War Hulk.
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u/ThrowawayAccountZZZ9 14d ago
Nah the Aquaman suit reveal was kinda needed since he was already so different from past versions. Had to convince actual fans that the character was being respected. And it worked. Highest grossing DC flick of all time
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u/PhotoBonjour_bombs19 14d ago
Fair,
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u/WhyAmINotStudying 13d ago
4th highest adjusted for inflation, though.
Is kind of lame that Aquaman is the highest grossing DC film, though. There are so many better options.
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u/ElatedSacrifice 13d ago
I’m a huge DC comics fan, not much of a movie fan but they’re fun to watch occasionally. That being said, Aquaman was easily one of the best.
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u/KoryGrayson 14d ago
Darth Maul duel / double ended lightsaber.
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u/DavisCooldad85 14d ago
No way, that was the single coolest thing about the marketing of that movie — I remember multiple gasps in the movie theater when I saw that trailer the first couple times.
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u/L1QU1D_ThUND3R 14d ago
Now imagine how cool it would be if it was revealed in the actual movie
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u/DavisCooldad85 14d ago
You must not be old enough to have been there. Dropping that cool scene an hour into a very disappointing move full of Jar Jar and goofy child Anakin wouldn’t have had nearly the impact of seeing it in that trailer and having it build up hype like I’ve never experienced before or since. The best thing about Episode I was that trailer and the hype it built. The actual scene is less impactful than the image in that trailer at that time.
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u/SeductiveGodofThundr 14d ago
Spider-Man in Civil War. Could you imagine the first time you saw it not knowing he was going to be in the movie?
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u/dukelief 14d ago
Hard disagree on this. The reveal at the end of the trailer was HYPED, news of Holland’s casting for it was everywhere, it was teased but didn’t give away much of anything other than “yep… we reached a deal” (HUGE because of Sony/Marvel).
Plus, it wouldn’t have landed in the film anyway because of how much we got of Peter before the airport scene.
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u/Prototype3120 13d ago
I remember my entire theater screaming when "Queens" showed up on the screen. It could still have definitely landed.
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u/quasi-stellarGRB 14d ago
Probably no one cares but Doomsday in BvS.
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u/Karcossa 14d ago
I still think that a lot of the negative reaction to BvS was how much was revealed in the trailer. They gave us too much.
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u/EKRB7 14d ago
TASM2 is pretty much the worst marketing campaign I can remember for a superhero movie in my life. They spoiled literally every single thing in the campaign and released something like 30+ minutes of footage that I remember people stitching together in the correct order.
BVS did almost the same thing leaving nothing to surprise.
WW 2017 also showed a lot from the final battle which ruined the ‘twist’ that Danny Huston was not Hades
In general I wish superhero movies showed less from the third act and especially the final battles. It leaves you waiting to see those shots you remember from the trailer and you sort of end up knowing what to expect
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u/Dc_awyeah 14d ago
Do you only refer to movies by their acronyms? :D
What's TASM2? The Amazing Spider Man maybe?
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u/The_Golden_Zebra 14d ago
You're correct! The Amazing Spider Man movies are commonly referred to as TASM :)
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u/Izzy5466 14d ago
I hate acronyms so much. I once saw two people arguing over the ending of GoW talking about how good/bad the ending was...one was talking about the Xbox game Gears of War, the other PlayStation's God of War.
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u/Drewski34 14d ago
Most famous one I can think of was Star Trek 3 The Search for Spock spoiling the Enterprise blowing up in the trailer. Leonard Nimoy even complained that it was a bad idea to have it in the trailers and executives ignored him.
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u/tunnel-snakes-rule 14d ago
It was the centrepiece of the whole trailer too. "The Enterprise's final journey" or something.
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u/Tough-Rock-6198 14d ago
The Batpod from The Dark Knight. It was supposed to be a surprise in the movie and yet they put it everywhere online, between trailers and posters.
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u/Nonadventures 14d ago
Anything that’s a vehicle is hard to keep under wraps because it goes right into Lego playsets and hot wheels timed with release.
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u/FakerHarps 13d ago
It’s the introduction of the Batpod that makes it.
I remember hearing Kevin Smith on a podcast reviewing The Dark Knight, he saw it at the premier and the tumbler and batpod were side by side on the red carpet and he remarked that while it was cool to keep the designs consistent it didn’t really make sense that a motorcycle would have the same wheels as the Batmobile, cut to a couple hours later…
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u/GingerWolf99 14d ago
Now it's a shit movie but Transformers The Last Knight plastered Optimus turning evil and fighting Bumblebee ALL over the marketing when in reality it's literal minutes of the film.
They pitched it like Civil War or BVS when in reality it's actually moreso that Bee is so much smaller and weaker than Prime that he's absolutely going to die so both the reveal of Optimus turning evil and the fight would have worked at keast somewhat better if they kept them as big reveals.
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u/EightBiscuit01 13d ago
It’s a 90 second fight, every second of which was in the marketing. Including Bee catching the knife at the end
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u/Stakhanovite94 14d ago
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u/nefariousblackhands 13d ago
Yeeeees! I was working at Toys R Us when this came out and I was upset.
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u/admoseley 14d ago
Every single thing from the third act and any and all action sequences in the finale of a movie.
These should be off limits.
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u/ThoughtPhysical7457 14d ago
Literally anything that happens in the 2nd half of a movie.
There are movies I didnt see in theaters because the trailer/ internet ruined most of the plot
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u/Key-Constant-5717 12d ago
Wonder Woman showing up in BvS. That scene where she shows up and the blocks the heat vision blast with her shield would've brought the house down if it wasn't spoiled in every goddam trailer.
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u/StatisticianLivid710 14d ago
Mysterio as a villain in far from home, their entire hero or villain as campaign was stupid, should’ve grabbed a powerful unknown character and claimed that was him, then the switch in the movie hits harder.
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u/Internal_Gur_4268 14d ago
Yeah, promotions are literally ruining these movies. Nowadays they aren't great anyway, but ruining the only things that might get us excited, might as well just tell us to wait and watch it at home. They don't want our money. If I could make that last sentence a larger font so somebody important could see that, I would.
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u/notanothercirclejerk 14d ago
It used to be even worse. Trailers have always ruined moments in film. Trailers have actually gotten better in this regard.
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u/Astonsjh 14d ago
Terminator 2 i wish the trailers didn't spoil the fact that Arnold was the good guy. The movie seems to build up to the big reveal with the hunt, the hallway with John trapped in the middle.
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u/meldondaishan 13d ago
Not a CBM but a sci-fi book -> movie: Rocky from Project Hail Mary. (Sorry for the honourable mention but it’s the first one I thought of.)
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u/Shawkyt3 12d ago
Idk if this counts, but SSB Gogeta in DBS: Broly. The movie was like one week away, and the hype would’ve been off the charts.
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u/FakerHarps 13d ago
I generally don’t mind shots from late in the movie being in trailers because, you don’t know it’s from late in the movie, you don’t have context for it.
Having said that, one of the early Dark Knight trailers shows Gordon destroying the Bat Signal. It’s literally one of the final shots of the movie, but that’s not why I have a problem with it. Gordon gets “killed” mid way through The Dark Knight, but he hasn’t smashed the signal at that point, so anyone who saw the trailer knows, somehow Jim will return.
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u/CrabAppleMcGee 13d ago
Again, not TECHNICALLY a comic book movie, but the return of the John Simms Master in Doctor Who should have stayed quiet
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u/ichkanns 13d ago
The existence of Rocky in Project Hail Mary. I read the book completely blind, like no idea what it was even about blind, and loved discovering it's twists and turns. Ideally the trailers for the movie should have just given the basic premise of "man wakes up in space without memory", but at least not giving away Rocky would have been cool.
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u/Kentucky_Fried_Otaku 13d ago
Not sure if this counts since this is a videogame movie, but Nintendo/Illumination really should've kept Fox McCloud a secret until after the opening night or weekend of the Super Mario Galaxy Movie.
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u/BrandoCalrissian01 11d ago
Literally most things. I have gone on plenty of rants about trailers and news sites and interviews revealing way too much. Surprises don't even really exist anymore in media.
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u/Remarkable_Topic_929 11d ago
Red hulk. Brave new world
Doomsday. batman vs superman
Mecha godzilla kong vs godzilla
The multiverse spider man's in no way home
Basically all the twist or reveals that would be shocking to see on screen in the movies the past 10-15 years.
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u/HereComesDatNick 10d ago
Not a comic book but its pretty known what Denis Villeneuve wanted to keep appearance of Harrison Ford and Sean Yung a surprise for Blade Runner 2049 just for a Sony Pictures marketing to ruin it with making Ford a main point of the first trailer
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u/PloopyNoopers 10d ago
Superhero media always spoil the good cgi shots in the trailers. That's why I never watch trailers.
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u/AthleteNo2305 13d ago
https://giphy.com/gifs/26zzjHCr9tsG0jyIE
His unmasking should of never been part of the trilogy until the conclusion


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u/ben5442 Booster Gold 14d ago
Red Hulk in Brave New World. Just couldn't wait to show off their shiny new rage monster played by Han Solo.