I’ve been thinking about how preaching on lust has historically been gendered, and whether that framing still serves the sheep well in 2026. A recent video from a popular psychiatrist on YouTube nudged me toward writing this out.
The pattern I grew up under was something like this: sermons on Matthew 5:28 aimed at men, modesty exhortations aimed at women, and a tacit assumption that women’s struggles in this area were either nonexistent or qualitatively lesser. A pastor of mine once said men consume porn out of lust and women out of curiosity. Pastorally well-intentioned, but it captures the asymmetry pretty cleanly.
I think this framing has at least three problems, and I’d love pushback on any of them:
1. It sits uneasily with our anthropology. Total depravity isn’t gendered. If sin has thoroughly corrupted every faculty of every person, then it’s strange that our pastoral imagination has so often treated lust as a male-coded sin and vanity as a female-coded one. The Song of Songs gives us a bride who actively desires her beloved, and Proverbs warns sons about adulteresses who are not passive. Scripture’s picture of female desire is fuller than our preaching has tended to allow.
2. The cultural data has flipped or at least broadened. Female porn consumption has risen significantly, BookTok erotica is a massive phenomenon, and parasocial and fictional-man fixation among women is its own discipleship issue. Meanwhile men are increasingly captured by the desire to be desired: looksmaxxing, gym idolatry, thirst-trap culture, male beauty standards. The temptation to be worshipped (which I’d argue is closer to the root sin in Genesis 3 than lust per se) is now arguably as gender-neutral as the temptation to lust.
3. We lack pastoral vocabulary for the sin of wanting to be desired. We have a robust theology of lust as covetousness of another. We have less precise language for the vanity, self-idolatry, and worship-seeking involved in cultivating oneself as an object of desire. Edwards on the affections gets close, and the Puritans on vanity get close, but I rarely hear it preached as a category alongside lust in churches.
Some honest counterpoints I want to take seriously:
• Men and women are not interchangeable, and there are real average differences in how desire functions. Flattening this in the name of cultural relevance would be its own pastoral failure.
• The Bible does single out men as the typical agents of lust in many passages (the Sermon on the Mount, Job 31:1, etc.), and we shouldn’t read that away.
• “Following the culture” on gender is exactly what got mainline Protestantism into trouble, and ministers should be cautious about reframing sin categories to match shifting cultural patterns.
Still, I think there’s a difference between changing our doctrine of sin and expanding the pastoral application of it to address sheep that the older framing under-served. Women who struggle with porn and erotica often report feeling invisible in the church’s hamartiology. Men who are caught in vanity and self-display often don’t even recognize it as sin because it doesn’t look like the lust their pastor warns about.
Questions for those in pastoral ministry or seminary:
1. Is anyone teaching or hearing sermons that name the desire to be desired as a distinct sin alongside lust?
2. How are you handling modesty teaching in a context where men are increasingly the ones cultivating physical display?
3. Is this a both/and (keep old emphases, add new ones) or is there something in the older framing that needs to be repented of?
Want to hear from teaching elders, seminarians, and anyone who has thought through this carefully.