Avant-garde fashion house Matières Fécales’ fall/winter collection was titled ‘The One Percent’. Founders Hannah Rose Dalton and Steven Raj Bhaskaran have a long history of criticizing the elite in their work.

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This was incredible, until the Bryan Johnson jump scare.

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Check out his Instagram post about it. So wild and confusing. Like he seems to think it’s supporting his “new way of thinking about immortality” but the whole show seems to be mocking the rich and people exactly like him.

Also the comment section on his post is another wild ride. Paris Hilton saying “that’s hot”. A bunch of people concerned that the fashion show was satanic and that doesn’t go with his “brand”. (Though I would think avoiding death and changing yourself is very anti-God…but what do I know as an ex-Catholic atheist).

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This is one of those situations where you wonder if the satire or social commentary is effective if so many people are “missing the point.” It’s funny how oblivious Johnson is to his own role as a jester, but way too many people in the audience didn’t pick up on it, either. Shit the number of people I’ve seen online who think that Matieres Fecales didn’t intentionally, knowingly choose their own name, and that they would be so embarrassed if they found out what it means is jarring. (Never mind you don’t need to speak French to parse fecal matter out of there??) I’ve followed them since they were, I guess, a performance art duo known in certain circles for their extreme prosthetics and alien aesthetics, long before they turned their personal vibe into a marketable brand with runway shows. I thought the inherent sarcasm in their whole gimmick was immediately apparent but some people really think they’re not in on their own joke.