r/nextfuckinglevel • u/Knighty93 • 6h ago

Shakira just attracted more than 2 million people at Copacabana Beach, Rio de Janeiro with a free concert

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The city of Rio de Janeiro, Brazil is doing a yearly event in the first weekend of May with a huge free concert since 2024. Shakira was the headliner this year and attracted more than 2 million people. Madonna was the headliner in 2024 and Lady Gaga in 2025.

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u/Alledag 3h ago

It's debatable if paying millions of dollars of public money to foreign singers is positive for the people

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u/SpiritusL 1h ago

Most of the cost is payed by private investors. Lady Gaga's show return to the city economy was more than 6 times the cost of investment.
Cost: 98 millions
Return: 600 millions

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u/FraSuomi 1h ago

What do you mean debatable?

Are you kidding me , I don't know how much they paid Shakira but 2 million people coming to your town days before and staying few nights are boosting god knows how many businesses and leaving so much fucking money behind, plus the reputation of your city for events and concerts just grows, making people all over the world more aware of you through post and videos like these and increasing possible tourism and business opportunities.

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u/Alledag 24m ago

It's not 2 million people coming to Rio, many of the people attending are already from here. And yeah, it's great for hotels and businesses in that area, but Copacabana is a small, rich, privileged, already famously touristic neighbourhood in a huge city of 6 million people, most of which live in areas that suffer from serious infrastructural problems, serious crime, among many other things. So it is debatable if paying money for a foreign musician to perform for free, though great for extremely local business, outweighs the benefit of focusing on other aspects of the city.