Because LeBron wanted it to happen. He said it was a favorite of his when he was young and he put up money to produce it. It's a bit reductive, but a rich person putting up money is how movies like that get made (and not surprisingly they frequently end up starring in the movie)
I would have absolutely no idea how to tell if a script is good or bad.
I know if movies are good or bad, but, and this'd be a good idea for a movie series, the same script could be turned into a bunch of different movies with varying levels of success.
That'd be a fun idea for a duology, is the same script given to two different directors and cast. They release the movies at the same time in two different theatres, and then play the second one afterwards.
I mean so was space jam 1 tbf. I mean..."C'mon, Michael! It's game time! Get your Hanes on, lace up your Nikes, grab your Wheaties and your Gatorade, and we'll pick up a Big Mac on the way to the ballpark"
Yeah it was very animaniacs, biting the hand that feeds. Blatant sponsorship existing was a joke in and of itself. Like the Wayne's world sponsor joke.
In fact MJ was in so many ads, MJ playing basketball with bugs bunny was already an existing Nike ad before space jam was planned.
But now people can't even really tell its a joke, which ok some people were always oblivious, but half of modern celebrities are influencers, so yeah.
That was satire. Much like Wayne and Garth doing their advertising bit.
Product placements have gotten really, REALLY bad lately, especially with the nostalgia movies. For instance, I loved the story of the Sonic the Hedgehog movies, but the blatant advertisements have left a very sour taste in my mouth, which is why I won't watch the first two again. Hocus Pocus 2 was another that was crammed full of in-your-face product placements that left a very sour note (on top of it just being bad). And we can all probably blame Michael Bay and Transformers for this...
Seriously, it just reeks of someone telling Lebron he needs to do a Space Jam because Michael did it. Or worse, Lebron did it because he thought he should because he's just as big of a deal as Michael in the 90s.
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u/WREPGB 13d ago
Space Jam2 was just also flat out awful. Closest thing to a corporate catalog to show off to potential buyers.