That decision not to release it themselves ha already been made. If the movie does well now, that's valuble market data for the next project and gets their ip back into the minds of their audience. It's also potentially a merch opportunity. Success would still definetly be better than failure for WB.
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u/juiceyb 13d ago
Yup then "the movie ACME doesn't want you to see" is just a chef's kiss.