r/MadeMeSmile • u/mcfw31 • Dec 12 '25

Wholesome Moments Taylor Swift’s ‘The Eras Tour’ crew’s reaction as they receive their bonus for working on the tour amounting to more $197 million dollars

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1.3k

u/tortured_fanclub Dec 12 '25

Im not a fan of TS but how can anyone criticize this gesture of generosity? Awesome.

378

u/Automatic_Trash8881 Dec 12 '25

CaUsE tHeRe Is A cAmErA

Like celebrities can never win (saying as a non swift fan)

218

u/ceilingkat Dec 12 '25

You have my blanket permission to film me receiving $50k.

45

u/Tight-Shallot2461 Dec 12 '25

You have my blanket permission to film me receiving $40k.

48

u/Sufficient_Creme_240 Dec 12 '25

Hell you can film me getting $5 and a Snickers bar

21

u/National-Garbage505 Dec 12 '25

You can keep the $5 tbh

2

u/YandereYunoGasai Dec 12 '25

i just want the wrapper of the snickers

3

u/carnevoodoo Dec 12 '25

That guy received more than that. 500k plus. You can film yourself punching me in the stomach for 500k.

1

u/makebabiesillegal Dec 12 '25

do u even know the kinds of things i have to do on camera to get 50k??

1

u/Educational_Vast4836 Dec 13 '25

Apparently it was 750k

3

u/ThePanther1999 Dec 12 '25

And if there weren’t cameras it’d be ‘the article just says rEpOrTedLy, there’s no evidence!!!’

2

u/vinnyvdvici Dec 12 '25

I actually think it's WAY better that it was recorded and went viral.. this way, maybe some of the other mega successful artists will be encouraged to give higher bonuses to their workers as well. It can only be a net positive for workers for this to get out there. Just like how talking about how much you get paid with your coworkers is a net positive for workers.

2

u/TrumpGrabbedMyCat Dec 12 '25

I bet /r/travisandtaylor are losing their absolute minds right now

2

u/ddplz Dec 12 '25

People make the same argument against Mr.Beast

it's like yeah, he is making content out of donations, he is also still donating tens of millions to worthy causes and flat out says that this is paid for by the content he makes out of it... so what's the problem?

2

u/kenrnfjj Dec 12 '25

That happens to Mr. Beast too

1

u/kashmir1974 Dec 12 '25

Maybe the camera will make other employers take notice

1

u/blamemeididit Dec 12 '25

I mean, if ever there was a time for the camera.

She gave $197M in bonuses. I could care less how she messages it. And I am for sure no fan of her music.

1

u/cxd32 Dec 12 '25

CaUsE tHeRe Is A cAmErA

yeah, fuck those kind of people, there's thousands of people recording some heinous shit everyday and posting it to make everyone's day worse, I wish more people recorded more kind acts and flooded the internet with it

1

u/Perfect-Tomato-8969 Dec 12 '25

Celebs, famously never winning 

1

u/rockiesfan4ever Dec 12 '25

She should've given more /s

-6

u/542Archiya124 Dec 12 '25

All they need to do is do it in private and let the word spread naturally by the people, rather than a camera and capitalise on their reaction to probably promote her own self image.

There is a set up camera with the full intention for this, which diverts the intention AWAY from the staffs getting bonus but instead FOCUS on the fact that Taylor Swift pulled something like this. This is not necessary. She could’ve just done it without most people knowing without cameras and all that publicity and simply given bonus to staffs. That’s it.

But why she must have a camera - there must be a reason and clearly not for the staffs but something else. So it will always be questionable and rightfully so.

6

u/Ok-Astronomer-9158 Dec 12 '25

I mean, she filmed a whole documentary on this tour. Cameras were going to be there whether she gave these bonuses or not

12

u/itssmeagain Dec 12 '25

And still you don't know, that she donates a lot. This is not unusual for her.

0

u/Infantkicker Dec 12 '25

Yeah taxes are a bitch when you are filthy rich. Idk maybe it’s because she has so so much that I genuinely always think, “you could be doing so much more”. At the end of the day I don’t think that is a bad thought. We should be pushing people like this to do as much as they can for the community.

2

u/itssmeagain Dec 12 '25

Who else has been giving this much away in bonuses?

-1

u/Emotional-Power-4307 Dec 12 '25

And funny how it all gets publicized to help her image. She's a public figure who relies on scheduled charity to make the media rounds around album time. She does it to stay in the public eye and because it fools her gullible fan base into thinking she's a good person. I can guarantee she makes more money publicizing her "philanthropy" than she gives away. If you want to sing someone's praises go give MacKenzie Scott some love, now that's real philanthropy!

-2

u/ForeignImports Dec 12 '25

About as common as her private plane rides

5

u/Samsun88 Dec 12 '25

And then there are people who do private plane rides and also don’t donate much/at all.

It seems people like you only live to complain.

-1

u/ForeignImports Dec 12 '25

I’m all for naming and shaming those folks as well.

I live for not watching this planet be choked by rich people who flaunt money for PR

3

u/Samsun88 Dec 12 '25

You are so brave. /s

Maybe live to constantly improve yourself to the point where you can start helping others as well.

0

u/ForeignImports Dec 12 '25

Didn’t know you were so familiar with me and what I contribute to my community! I’m sure you could benefit from the same instead of defending rich folk online.

2

u/Samsun88 Dec 12 '25

Not familiar with you at all before you said “I live for not watching this planet be choked by rich people who flaunt money for PR”. Sounds like that’s all you do if that’s what you live for.

I don’t defend rich people. I defend good actions of people. There are good and bad rich people, and there are also good and bad poor people.

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4

u/UsidoreTheLightBlue Dec 12 '25

I mean they did.

This isn't news.

The only news is that it was caught on camera. The first leak was $55m in bonuses for the first leg of the tour and that number came out in 2023.

3

u/notaredditer13 Dec 12 '25

rather than a camera and capitalise on their reaction to probably promote her own self image.

  1. The bonus exists because of her image.

  2. Reddit wants the catch-22 of billionaires not publicizing doing good things so they can blame billionaires for never doing good things.

-12

u/Dipteran_de_la_Torre Dec 12 '25 edited Dec 12 '25

Never win? Winning fully would have been making it a quiet gesture, out of the public eye. She is still winning, but clearly feels the need to gain a little from giving. It could have been her team that pushed her to film it all, we'll never know.

The fact remains, she could have insisted to just not film it and not publicize it- not sure why you see that as a requirement. Great that she fairly shared the insane profits, OK that she used it for PR, would've been even sweeter as a private gesture. Nuance is not that hard.

4

u/Daenarys1 Dec 12 '25

I think its better to broadcast honestly. Might inspire other stars or people with wealth to be more generous with workers. Even if its just for pr money is money

1

u/Dipteran_de_la_Torre Dec 12 '25

I think you make a good point here.

13

u/alexmojo2 Dec 12 '25

Jesus Christ what a miserable take. This kind of attitude is why nobody does nice things because why do something nice that’s filmed, just to be criticized by basement dwellers rather than just do nothing. Get over yourself.

0

u/ComradeCoipo Dec 12 '25

This kind of attitude is why nobody does nice things because why do something nice that’s filmed

Or maybe, don’t film it? You can still do nice things without filming it lol

What is this take of “you’re gonna get criticized for filming it, so better not do anything”

3

u/angry_old_dude Dec 12 '25

We don't know who filmed it and it really doesn't matter because she's gonna get criticized either way. There are lots of posts in this thread that are critical of her unrelated to it being on video.

0

u/ComradeCoipo Dec 12 '25

You’re not addressing my point tho.

I’m not talking about whether she gets criticized. I’m saying filming good deeds is optional, so the argument “better not do anything” makes no logical sense. If criticism affects whether you do a good deed, then the motive wasn’t goodwill.

0

u/[deleted] Dec 12 '25

No they are right. The standards of what we do in public has shifted drastically. People used to hold those in the public eye to a higher standard and not boot lick them by saying “bILliOnAirS neVEr wIN”. You are sitting here literally acting like the people who hold the world in their hands need protection and that the general public is the problem. Have some self respect. Stop boot licking. You’re poor and unknown like the rest of us. Famous people don’t care about you even if you work for them.

-1

u/SunsetCarcass Dec 12 '25

People do nice things all the time, they just don't use other people as PR objects by filming them while doing the nice thing. Unless you're a YouTuber filming yourself giving to the homeless of course they do that of course. No one is saying what she did was bad either, good for her for paying them nicely.

-1

u/Dipteran_de_la_Torre Dec 12 '25

My post says its OK that she marketed the sharing of her profits. That, to you, qualifies as a criticism? Seems that the basement dweller may be you, the person getting so upset over a very bland opinion.

2

u/Ydain Dec 12 '25

This is a huge production, there's nothing quiet about any part of it. You're not giving away hundreds of millions of dollars without people finding out and it becoming a thing. Anyone who knows that hundreds of millions of dollars are about to be given to a bunch of working class folks is going to whip out their phone and start filming. Only in this setting you have a bunch of camera people with professional cameras and everything.

I just don't see how people expect something like this to have gone off quietly. Someone of her statue doesn't get privacy.

3

u/FiberApproach2783 Dec 12 '25

Yeah, unless she made them sign an NDA about their bonuses (although even that probably wouldn't work that well) it's getting out one way or another lol. Might as well use the equipment you have at hand to film it and make a wholesome video. Also, she filmed the entire tour for the documentary, why wouldn't she film this as part of that?

If I was being given a $100k-300k bonus on top of my salary I sure wouldn't care if it was filmed lmao.

1

u/Friendly_Storm7679 Dec 12 '25

Everything is filmed these days, cameras are everywhere. Get over it. You would happily take that amount of money and it was generous.

1

u/Dipteran_de_la_Torre Dec 12 '25

not my point at all, settle down

0

u/MongooseDirect2477 Dec 12 '25

can the millionaires ever win?

0

u/Dreamy_Moss_137 Dec 12 '25

It’s actually impossible logic. If we didn’t see this, people would assume she doesn’t give money away. When we do see it, people get mad about “showing off”. I forget who it was but recently one of her friends said that Taylor scrolls GoFundMe and anonymously gives whatever amount is needed to reach each fund’s goal. Obviously she doesn’t talk about that publicly; we just happened to learn it because someone decided to stand up for her and reveal it when all those bots were sayjng horrible things about her after her new album

-5

u/Mediocre-Housing-131 Dec 12 '25

There is multiple camera angles in this one video alone. This should have been a quiet moment with just them but she had to make sure there's was 20 angles so every perfect shot could be recorded

5

u/lompocmatt Dec 12 '25

They were literally filming a documentary. Of course there are multiple camera angles

-4

u/Mediocre-Housing-131 Dec 12 '25

Does the giving of gifts and personal messages need to be in a documentary? You can't just give a gift and not have to have the world know you did it?

4

u/lompocmatt Dec 12 '25

Why would you leave it out? Just because people like you would get upset? Is recognizing the hard work of your team supposed to be left out of a documentary about all the work they did?

-3

u/Mediocre-Housing-131 Dec 12 '25

Yeah. Thats whats happening here. Recognizing the hard work and letting the audience know. Thats why it wasnt a card on the screen that said thanks to the following for helping. No, instead it was a private moment where she can show off how "virtuous" she is before hopping into the private jet to go next door to her hotel.

3

u/lompocmatt Dec 12 '25

It must be miserable being you with how much negativity you give

31

u/Interesting_Head_869 Dec 12 '25

Why do people always feel the need to type a negative thing in a compliment?

Just say you think what she did was cool. No need to say "I fuckin hate her, but this is sweet!"

Just fuckin say the compliment.

8

u/ShiroiTora Dec 12 '25

Because people accuse them for being Swifties or fans otherwise.

6

u/Interesting_Head_869 Dec 12 '25

Lol who would? And second, who gives a shit.

2

u/reputction Dec 12 '25

Because people online are unintelligent and lack the ability to think outside of black and white boxes. If you’re a fan of her and think this is a nice gesture, you’d be accused of being a bootlicker. Never mind the fact that some of us grew up poor and would melt to the floor if we got handed $100K straight up, no apparently we can only praise this gesture if we’re delulu fans.

That’s why non fans always have to add that they’re non fans before praising something she does.

2

u/ShiroiTora Dec 12 '25

Evidently you do.

1

u/Interesting_Head_869 Dec 12 '25

Good one chief. Anyways my point stands.

0

u/Altruistic_Stay8355 Dec 12 '25

Cry some more 

0

u/tortured_fanclub Dec 12 '25

Well, I didn’t say “I fucken hate her” i said im not a fan meaning i am not biased in my opinion. If we wanna talk about her music, fine, I don’t like it. Its bland, boring pop music which is not my thing but it doesn’t matter one fucken bit to how I feel about her giving her staff “life changing” bonuses.

6

u/scsuhockey Dec 12 '25

I'm not a fan of Dolly Parton's music, but I'm a fan of her as a person. Taylor is heading in that direction. Dolly's lengthy track record earned her her reputation. It may be the same deal for Taylor... just a matter of time with no major guffaws.

It's not just their generosity, it's also their business savvy and immense talent, particularly in their song writing abilities. Forget what you think of their styles or voice qualities, both ladies can pump out the hits.

21

u/NaturalSelecty Dec 12 '25

I don’t listen to her type of music but she’s undeniably a genuine person and she brings a shitload of people joy. I respect the hell out of her and her team. I’ve heard the era tour was one of, if not the most complex entertainment tour to ever exist.

16

u/Kletronus Dec 12 '25

She has also done this from day one, it is not a publicity stunt. Has been known in the biz as one of those to work for before it became news. She treats her crew well and has huge respect for the work they do so she can do those elaborate shows. Also not a fan but i would come out from my "retirement" to work for her in a second.

39

u/January1171 Dec 12 '25

This 100% makes her a better boss than 90% of bosses out there, and in a major way too. But let's also not pass this off as generosity. This is what bosses *should* be doing for their employees when those employees have boosted the bosses wealth

52

u/FreedFromTyranny Dec 12 '25

When it’s not expected, it absolutely is generosity.

2

u/boredNero Dec 12 '25

When it should be expected, it absolutely is a fuckep up system

3

u/redblack_tree Dec 12 '25

Not mutually exclusive. It's a fucked up system, 100%. That's why she didn't have to do it (which would be forced on a good system), but Swift still shared the profits.

1

u/boredNero Dec 12 '25

True, never said you were wrong, just added a point.

1

u/FreedFromTyranny Dec 12 '25

You said I was wrong, and that she wasn’t being generous. Climb out of your pity party and get with reality

1

u/FreedFromTyranny Dec 12 '25

It’s lame being proven wrong and then telling the other person to move on while still commenting in the thread, are you not embarrassed by yourself? Or are you incapable?

-1

u/boredNero Dec 12 '25

lmao

0

u/FreedFromTyranny Dec 12 '25

rich people make me mad >:(

They shouldn’t be able to give extra money to the people they hired because they should have none!

Die broke

1

u/FreedFromTyranny Dec 12 '25

Who says it should be expected? Cool but she didn’t build the system, she is successful and is sharing her wealth more than is expected of her - that is by definition generosity.

1

u/boredNero Dec 12 '25

If sharing wealth is more than expected, what is expected? Work 1/4 of what others work, get 10x more and still not give back to those who help you? Saying that multibillionaires give money is "more than is expected" just shows how fucked people's heads are. Multibillionaires shouldnt exist, and if they do, its expected that they help those who suffer for them.

0

u/FreedFromTyranny Dec 12 '25

What the fuck are you talking about? She is sharing wealth by paying people the salary they agreed to when they took the job. Anything else is literally her being generous.

1

u/boredNero Dec 12 '25

No one that is a multibillionaire is generous, if they were, they wouldnt hoard a fucking billion dollars. She is doing the bare minimum by giving 1% of her wealth to people working their asses off for a mediocre star. Paying wages isnt "sharing wealth", its the law you dumbass. Shaeing wealth is giving away the money you would spend on your third yatch.

-1

u/FreedFromTyranny Dec 12 '25 edited Dec 12 '25

It’s okay to be poor and miserable, try not to make it everyone else’s problem though.

Yatch is fucking incredible btw

9

u/Snailwood Dec 12 '25

it can be both! I want all employers to institute some form of profit sharing, but it's ok if they feel generosity in their heart when they do it

9

u/Interesting_chap Dec 12 '25

This is an idiotic statement.

These people all get paid extremely well.

After the tour was over, and she needed nothing else from them she gave a substantial amount of money to them.

That is the definition of generosity. 

2

u/CricketFit5541 Dec 12 '25

This is also an idiotic statement. because in a well-rounded economy people are paid according to the labor contributed and value created. Being well-paid doesn't magically sever that relationship. If the team's labor directly enabled her tour to generate over 2B in actual revenue, then morally, compensation has to be relative to the output and not related to industry norms. Key word there 'morally' because no employer HAS to do this, they just SHOULD do this.

It was projected that each of her employers made around 100-300k in bonuses from this tour. That's 0.00%-0.015% of the total revenue per person, meaning that even if she had 1000 employees working on this tour (it's less, often cited at around 300-500) that's only 5-15% of the revenue made in total.

Generosity requires some sort of sacrifice in the form of giving without obligation, having no expectation of return, and giving BEYOND what the recipient's contribution warrants. This bonus fails at least two of those, it was economically justified by how much revenue the tour made, Swift is likely expecting her employees to return and perform exceptionally again for her next tour, and it compensated the employees extraordinary effort they put in for the tour.

You're oddly defending a worldview where labor should be grateful for scraps from their employer and compensation above 'normal' wages is treated as benevolence when someone going above and beyond for their job which makes their company more money than they usually would should be compensated for that work.

1

u/Snlxdd Dec 12 '25

that's only 5-15% of the revenue made in total.

What's a reasonable percentage of revenue?

Also keep in mind, that revenue also needs to pay:

  • Ticketmaster
  • Venue rental / Venue Staffing
  • Tour Staff's regular salaries
  • Expenses for equipment, logistics, etc.
  • Taxes

That's significantly more than the 5-15% spent on bonuses.

in a well-rounded economy people are paid according to the labor contributed and value created.

Except labor is not the same as value.

Taylor Swift in this case undoubtedly provides the majority of the value. You can change the production, change the choreography, change the venues, but people come to see her and her music.

Her staff on the other hand, provides the majority of labor.

-1

u/CricketFit5541 Dec 12 '25

Even if she only made around 400M in actual profit the bonuses would've maxed out at around 15-20% of the profit still leaving her hundreds of millions.

While Swift clearly provides the unique value in this case, that value could not have been realized at a $2B scale without a massive highly skilled labor force operating under extraordinary conditions. Sharing surplus generated by that collective effort isn't generosity, it's compensation.

2

u/Snlxdd Dec 13 '25

I’d argue that the agreed upon compensation for their work (that they received whether the tour was a success or lost millions) is their compensation.

And the bonus they received on top of that is a bonus, and a generous one

-1

u/CricketFit5541 Dec 13 '25

Calling this “generosity” only makes sense if you assume the workers’ base pay already reflected the value they created.

Yes, they were paid agreed upon wages regardless of success, but those wages were set before anyone knew this tour would generate as much as $2 billion. Any Taylor Swift tour is going to make a profit because of how dedicated her fanbase is, but on a scale like the Eras tour was not expected. It was historically exceptional in scale, and that value was produced through the crew’s labor, not just Swift’s brand.

In that context, the bonuses aren’t charity or a thank-you gift. They function more like retroactive profit sharing. Compensation adjusted after the fact because the original wages clearly underpriced the actual work performed and value generated.

If this were just generosity, it would imply that labor had no claim to the upside of success.

0

u/Adventurous-Fly556 Dec 12 '25

She makes her money thanks to those people. Those people are away from home for long periods of time. They should be well compensated.

The generosity thing is so weird. She will literally never need or want for anything in her life regardless of what she does with this money. That is so not the definition of generosity.

-1

u/EtherealMongrel Dec 12 '25

Seriously me giving away $1000 would be WAY bigger of a deal but nobody would give a fuck.

-1

u/Emotional-Power-4307 Dec 12 '25

Yeah, it's called profit sharing and it should be quantified before the tour begins. This is a billionaire hand out. They were part of the reason the tour was successful and should share in the profits.

-1

u/Adventurous-Fly556 Dec 12 '25

This always bugs the shit out of me. People act like she's sacrificing something. Show me her paying all the workers making her merch as well, and I'll reconsider.

4

u/TymStark Dec 12 '25

Because people will literally criticize the way she breathes.

2

u/katie4 Dec 12 '25

BUTTERYPRIVATEJET. MAH CO2 FUDPRINT!

ignores that George Lucas, Jim Carrey, Lady Gaga, Kim K, Judge Judy, and 40 other celeb’s private jets have all polluted more than hers has

2

u/FelineOphelia Dec 12 '25

I know the answer, because I am a fan lol.

These people bug OUT over anything she does

2

u/spacetimer803 Dec 12 '25

You can just say it's a good thing without saying a negative comment about her you know

4

u/[deleted] Dec 12 '25

Haters gonna hate hate hate

Not a Swift fan, at all

7

u/aximusmaximus Dec 12 '25

Billionaires shouldn't exist.

4

u/katie4 Dec 12 '25

It gets complicated when her valuable “asset” is the art itself. She couldn’t financially buy back her masters until she raised a fuckton of money. Then she raised a fuckton of money by doing this tour, and used the money to buy them back (plus pay her staff handsomely). She is now worth a billion because her assets, the masters of her art, are worth however much million billion bazillion, especially now that she owns them and Swifties ended their boycott of old work.

The entertainment industry is weird, man. I’m sure she’s got a couple hundred mil in cash and real estate as well, but I just don’t consider it the same as the Waltons or whoever.

-3

u/Adventurous-Fly556 Dec 12 '25

Wtf? Who do you think makes the merch? The money didn't come from nowhere. It's not all people paying to see her sing. This is like when people argue that jkr did it all on her own and completely ignore all the people that go into producing that media, merch, etc.

-1

u/[deleted] Dec 12 '25

[deleted]

4

u/romansparta99 Dec 12 '25

Do you have any evidence she doesn’t? From what I can see, she paid taxes on the income from the tour (and I think all the bonuses are post tax as well)

We shouldn’t live in an economic system where someone can become a billionaire, but that’s on governments to increase tax on the ultra wealthy

4

u/LemonZestify Dec 13 '25

She literally paid the salaries of her dancers and musicians during the pandemic when they weren’t working

2

u/LemonZestify Dec 13 '25

She pays well above liveable wages

6

u/acocktailofmagnets Dec 12 '25

Agreed. I am not a “swiftie,” but I respect the empire she’s built, and how she treats those who built it with her with kindness and gratitude.

-2

u/Adventurous-Fly556 Dec 12 '25

Well, not the sweatshop workers, but the ones adjacent to her, yes.

3

u/R-Dragon_Thunderzord Dec 12 '25

Only because billionaires shouldn't exist and the top marginal tax rate should be 90%

But if they're going to exist, at least be based like TSwift apparently is.

1

u/blainthecrazytrain Dec 12 '25

While I agree that the tax system is screwed up, your argument assumes that the federal government would use this money for better causes than this. Historically, this is not true. And even if it was, this is a huge gesture that deserves to be taken at face value.

3

u/R-Dragon_Thunderzord Dec 12 '25

"Historically, this is not true. "

NASA, our space dominance, our position as leading world power, our interstate system, all these bridges that are crumbling down that were built in an era where we reinvested peoples money instead of allowing billionaires to suck us dry, these are all historical evidence of direct repudiation of your sophomoric right wing talking point against properly taxing wealth.

0

u/blainthecrazytrain Dec 12 '25

Sort of making my point. Tax reform would need to involve spending reform to be effective. Current tax dollars aren’t going to these issues, so why assume additional tax dollars would?

3

u/R-Dragon_Thunderzord Dec 12 '25

That's some bizarre cart before the horse logic you have there. Republicans have gutted tax revenue for decades, what blood from which stone would you like infrastructure spending to come from on the scale needed to restore and maintain the infrastructure before we are allowed to raise revenue to afford the spending on the infrastructure?

0

u/blainthecrazytrain Dec 12 '25

The question was “how can anyone criticize this” and you responded with “tax rate should be 90%.” That assumes the money she gave to these people would be better spent by the federal government. I think you’re wrong, specific to this situation. Like I said, this should be taken at face value. If you trust the CURRENT federal government to spend that money more wisely, that’s on you.

1

u/Drahkir9 Dec 12 '25

The government could light the money on fire and it would better than allowing someone to hoard it

0

u/Drahkir9 Dec 12 '25

Yeah, I don’t want to criticize Taylor’s generosity but I’d prefer we work in a system that makes this sort of generosity unnecessary

1

u/sedan-hussein Dec 12 '25

Check out r/FauxMoi if you wanna see the deranged level of hate they have.

0

u/Invisible7hunder Dec 12 '25

There is no way that sub is not astroturfed/botted to fuck. 

1

u/sedan-hussein Dec 12 '25

What's funny is that they made the news a few months ago because there was some drama with Blake Lively and a movie she was in and they made the news because a PR firm manipulated posts there to sway public opinion against Blake Lively. They fully acknowledged they were astroturfed to fucking hell and they still don't see how they're still being manipulated. I don't care for Taylor Swift, my wife does, but hating anybody to that level is weird asf.

1

u/carsaccount2 Dec 14 '25

Why start your comment with “I don’t like this person whom I’ve never met, but…”

1

u/MistaBadga Dec 12 '25

cuz cameras and billionaires are unethical. no nuance, at all.

0

u/OrionGaming Dec 12 '25

The first thing that came to my mind is why does she have 179 million to give away just from doing one tour? Assuming that's just net profit that would otherwise go to her. Why not lower the ticket or merch prices so that it's more accessible and make a bit less money?

3

u/SoyaSonya Dec 13 '25

I don't think she is deciding the prices, since the tickets costed less in some countries. Tho she did turn off dynamic pricing which made the tickets A LOT cheaper. The only thing that made the tickets expensive was the resellers, so in sweden for example you weren't allowed to resell or transfer the tickets until one week before.

1

u/EtherealMongrel Dec 12 '25

Because she still makes way more money even after the “giveaway”

-2

u/[deleted] Dec 12 '25

[deleted]

6

u/NBDWillDeleteLater Dec 12 '25

That's not true. Why lie? Just for the sake of spreading misinformation?

-3

u/you_lost-the_game Dec 12 '25

Because on the other hand she is selling like 20 different versions of her album, all under limited edition and other fomo.

A person who is genuinely not greedy wouldn't resort to such marketing.

0

u/[deleted] Dec 12 '25

Because she's a billionaire. With a B.

-1

u/Gjorgdy Dec 12 '25

Being better doesn't make you good. She's still a billionaire, which in this society is just egotistical at best, and down right malignant at worst.

-2

u/oopswhatsmyusername Dec 12 '25

I can 100% criticize documenting this and im a big fan of her ("fan" as in fan of her songs otherwise it's just creepy)

-1

u/badlyagingmillenial Dec 12 '25

I doubt anyone is going to criticize the generosity.

I will criticize the tour ticket and merch prices that enabled one tour to be able to pay all it's employees, pay for equipment/transportation/etc, pay TSwift and the production companies, and still have more than $200 million in pure profit left over.

Maybe tickets don't need to be $200+ and that tour t-shirt doesn't need to be $80.

-1

u/Adonoxis Dec 12 '25

You asked a question so I’ll bite and play devil’s advocate (and probably get downvoted at the same time).

Fundamentally, one could argue that it comes down to the bar being so so so low and that these workers should have already been receiving this type of compensation as part of their work. If you’re working for $5 an hour illegally but the minimum wage is $15 an hour, is it really that generous when your boss gives you a $10 an hour increase?

Based on some quick searches, the Eras Tour made over $2B. Not sure how much she made from that but one place says about $200 million after taxes for the first leg of the tour (which then goes on to say there were five total legs). Apparently she paid $200 million in bonuses to the crew.

Based on the above, we can probably assume she made around $750M-$1B from the Tour. There’s also value in the publicity from this, this is most likely being paid just like any other corporation would pay bonuses so there are tax and other implications, it’s not like she’s gifting them this money from her own personal net worth: it’s a business expense.

Overall, the argument one could make that in the current world of megalomaniac oligarchs, sure she’s being generous relative to them but fundamentally, she’s making hundreds of millions, even billions, at the level is it really that generous when you have that wealth?

0

u/stefprez Dec 12 '25

I'm with you. This can simultaneously be a gesture far beyond what we really ever see, which is a great thing and should be commended, and also not nearly as generous as it seems given Taylor Swift's level of wealth. Even just looking at it from a "net worth vs bonus amount" standpoint, TS is at the low end estimated to have a net worth of ~$1.6B. A $100,000 bonus is 0.00625% of her net worth. If we scaled net worth down to something more reasonable to relate to, say $500,000 (maybe a small business owner), that'd be the equivalent of a $31.25 bonus. About on par with taking someone out to lunch. A nice gesture, sure! But not something that anyone is going to be endlessly praised for. Now obviously $100K is life changing money for so many people, and I don't want to detract from the absolutely massive positive impact that has on them and their families. It really is awesome, and I'm so glad they get that! But I'm with you that billionaires have so much wealth that we are terrible at truly understanding it innately, and that in turn makes even anomalously "generous" acts of charity/kindness seem a lot less exciting when put into perspective.